In this document:
Simply Schedule Appointments is tracker-ready for many of the most popular Page Tracking services.
Conversion tracking is an advanced practice, and we cannot support questions or troubleshooting related to third-party analytics software.
What is Conversion Tracking?
Conversions are what the analytic folks use to refer to a completed activity done on a website. The reason for tracking this type of stuff is to get a better idea of your website’s success based on your business goals.
There are two types of conversions/activities: micro (small) and macro (big).
A big activity would be something like a purchase transaction – if you have an e-commerce store, this is a major success for you.
A small activity would be something like email signup or downloading a free ebook – these tend to tell us that the visitor is moving towards a bigger activity.
Using Goals and Funnels to Understand Conversions
Goals are set up to represent conversions. You can link together Goals to form a funnel. This can help you get a better idea as to where the customer drops out of the process towards a bigger activity.
Tracking the Booking Calendar
In the case of a booking calendar, it could either be a big or small activity for your site. That’s the tricky part about tracking because it all depends on what’s important to your business and the purpose of your website.
If your main practice is as a consultant, having a visitor book an appointment is a big activity. Your main interest would be to understand what helps a visitor complete the booking form.
If your main practice is to sell expensive products or services, then booking an appointment for a demo/meeting session would be a small activity – since that only gets you closer to the bigger activity.
To enable conversion tracking go to Simply Schedule Appointments > Settings and enable Tracking. If you click into the Tracking settings you can elect to track page views and/or events.
You don’t need to add any extra code to your pages or to Simply Schedule Appointments. Although your site must be tracking ready, to begin with, which is why we recommend using a plugin to help you set that up.
For our tracking feature to work, you must embed the Simply Schedule Appointments booking form in a page or post using the
[ssa_booking] shortcode, the Booking Gutenberg block, the Elementor Booking widget, or the Beaver Builder booking module.
SSA Compatible Trackers and Guides
Visit our page tracker guides to learn more about the virtual paths and events sent from SSA:
- Google Analytics – Google Analytics 4
- Google Analytics – Universal Analytics
- Google Tag Manager
- Facebook Pixel
File a support ticket with our five-star support team to get more help.
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Google Analytics Tracking – Google Analytics 4
Google Analytics Tracking – Universal Analytics
Google Tag Manager
Facebook Pixel Tracking